Things like this blow my mind. How many execs signed off on this? Somebody or a few folks must have gotten fired of this. However, I’m gonna guess that it wasn’t anyone who approved this campaign. Lisa Weser? Really Weser? How fitting, tried to do some damage control with this tweet.
@Adweek It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.
— Lisa Weser (@LisaWeser) April 28, 2015
But also tweeted this as well.
— Lisa Weser (@LisaWeser) April 27, 2015
Tell me your thoughts in the comments.