Bud Light’s “Up for Whatever” campaign is supposed to be about rallying people together for a good time. But on Tuesday it was mostly uniting people in anger at the brand.
Source: Bud Light Says It ‘Missed the Mark’ With Line About ‘Removing No From Your Vocabulary’ | Adweek
Things like this blow my mind. How many execs signed off on this? Somebody or a few folks must have gotten fired of this. However, I’m gonna guess that it wasn’t anyone who approved this campaign. Lisa Weser? Really Weser? How fitting, tried to do some damage control with this tweet.
@Adweek It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.
— Lisa Weser (@LisaWeser) April 28, 2015
But also tweeted this as well.
Now hiring FOUR marketing communications managers at @AnheuserBusch NYC. You can’t win if you don’t play. Apply @ https://t.co/y5nabqexrK
— Lisa Weser (@LisaWeser) April 27, 2015
Tell me your thoughts in the comments.
