Normally, I would not promote anything related to Heinken but I do want to applaud both Heineken and Boston Beer Company for doing the right thing when it comes to equal rights.  Both Heineken and Boston Beer company have pulled their sponsorship of the St. Patricks’d Day Parade in New York and Boston for excluding LGBT participants in each parade.  Show your support by picking up a six pack of Sam Adams this weekend and posting photos with the hashtag #CraftBeerForEqualRights on Instagram.

Boston Beer Company released this statement:

“We have been participating in the South Boston St. Patrick’s Day Parade for nearly a decade and have also supported the St. Patrick’s Day breakfast year after year. We’ve done so because of the rich history of the event and to support veterans who have done so much for this country.

We were hopeful that both sides of this issue would be able to come to an agreement that would allow everyone, regardless of orientation, to participate in the parade. But given the current status of the negotiations, we realize this may not be possible.

We share these sentiments with Mayor Walsh, Congressman Lynch and others and therefore we will not participate in this year’s parade. We will continue to support Senator Linda Dorcena Forry and her St. Patrick’s Day breakfast. We wish her all the best in her historic stewardship of this tradition.”