Bud Light’s “Up for Whatever” campaign is supposed to be about rallying people together for a good time. But on Tuesday it was mostly uniting people in anger at the brand.

Source: Bud Light Says It ‘Missed the Mark’ With Line About ‘Removing No From Your Vocabulary’ | Adweek

 

Things like this blow my mind.  How many execs signed off on this? Somebody or a few folks must have gotten fired of this.  However, I’m gonna guess that it wasn’t anyone who approved this campaign. Lisa Weser?  Really Weser?  How fitting, tried to do some damage control with this tweet.

 

But also tweeted this as well.

Tell me your thoughts in the comments.